Corporate Objectives

A well-defined purpose for being is the best road map for corporate success. Though POOLCORP’s worldwide distribution network crosses cultural, language and territorial boundaries, the 3,000-strong workforce is unified by distinct objectives.

Mission Statement

To provide exceptional value to our customers and suppliers, creating exceptional return for our shareholders while providing exceptional opportunities for our employees.








Vision Statement
Be the best worldwide distributor of outdoor lifestyle products that include all products relating to swimming pools, irrigation and other products that enhance the quality of outdoor home life.








Future Goals
There are roughly 70 million homes in the United States
that have both the yard space and the economic capacity
to add a pool. Of that number, only 12 percent currently
own a pool, indicating a wide-open market of potential pool
owners. A steady stream of new homes only adds to this overall
market, creating even more fertile ground for pool development.


In terms of growth, the pool industry has historically been
a steady performer until the decline experienced in new
swimming pool construction in 2006 and 2007.

Our expectation is that the swimming pool industry will
return to an annual growth rate of approximately 2% to 6%
when the real estate and credit markets revert to normal.
POOLCORP's expanding product offerings and markets
place the company in a highly favorable position to capture
a large portion of that business.

Pool ownership delivers a wealth of benefits - from
relaxation and entertainment to family togetherness and
exercise - and these ideals never go out of style.



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