A well-defined purpose for being is the best road map for corporate success. Though POOLCORP’s worldwide distribution network crosses cultural, language and territorial boundaries, the 4,500-strong workforce is unified by distinct objectives.
To provide exceptional value to our customers and suppliers, creating exceptional return for our shareholders while providing exceptional opportunities for our employees.
Be the best worldwide distributor of outdoor lifestyle products that include all products relating to swimming pools, irrigation and other products that enhance the quality of outdoor home life.
The swimming pool industry segment is relatively young and represents only a small fraction of its potential for pool ownership among the more than 80,000,000 households in the U.S. that have the economic capacity and space to install a pool. With an estimated installed base of approximately 8,000,000 in-ground and above-ground swimming pools, the potential for growth, from increasing penetration into existing homes and continuing new home construction, is significant for many years into the future.
New pool construction and existing pool remodeling and renovation activities declined sharply during the economic downturn of 2007-2009. Following the recession, the swimming pool industry has been recovering with new pool construction increasing and existing pool deferred remodeling and renovation activities surging and now returning to levels consistent with pre-recession experience. Although new pool construction remains 50% below normal levels experienced in years’ past, we anticipate a return to pre-recession pool construction activity and continuing steady growth in the installed base of pools over the coming years which will fuel POOLCORP’s business growth into the future.
POOLCORP’s outlook is bright for the next several years as a combination of steady general economic conditions, rising home values, strong consumer confidence and growing investment in outdoor living lifestyles, particularly in POOLCORP’s core sunbelt markets, underlie swimming pool-related annual market growth potential at twice the rate of general economy growth, or more. Combined with continuing market share gains and product category expansion, POOLCORP’s annual sales growth is expected to consistently exceed market growth rates over that same time period.
As POOLCORP looks to the future, its focus is on creating exceptional value for its primary constituencies and relationships